Sales Transformation Group, Dallas, has joined the Roofing Alliance at the Service Provider level and is the foundation’s 203rd member.
Sales Transformation Group provides roofing contractors with coaching, sales strategies, and technology to help them scale their businesses. Through structured sales training, leadership development and data-driven processes, the company works to help contractors optimize their teams and achieve long-term growth.
The Roofing Alliance serves as a catalyst for innovation, uniting a dedicated community of roofing industry professionals. With a commitment of more than $16 million, the Roofing Alliance funds essential research and training initiatives; fosters educational advancement opportunities through its renowned Melvin Kruger Endowed Scholarship Program; spearheads vital workforce initiatives; and recognizes exemplary individuals through its esteemed Most Valuable Player Awards Program. Moreover, it champions philanthropic outreach within the roofing industry by safeguarding communities through its partnership with Ronald McDonald House Charities.®
View more information about becoming a Roofing Alliance member, or contact Alison L. LaValley, CAE, the Roofing Alliance’s executive director, at alavalley@nrca.net.
